Panel:  Your Brand, Their Power

Using user generated content and word of mouth to empower your brand.

 

Panelists:

Anne-Marie Kline, Senior Vice President, Digitas

Daniel Ruby, Director of Online Marketing, Localytics

Jack Feuer, CEO, Digital Marketing Works

 

Workshop:  Transforming Marketing in the Digital Age

America Express explains how they have adapted their marketing strategies to focus on digital marketing.

 

Workshop Led By:

JULIE FAJGENBAU

 Vice President, Brand and Social Media

American Express OPEN

 

Panel:  Cut to the chase

Mining the vast world of online data for what’s relevant and useful, now.

 

Panelists:

Netta Kivilis, Sr. Marketing Manager, MYHABIT, Amazon.com

Tom Derfus, Director, Global Partners, Google Enterprise

Jon Beebe, Director, Digital & Social Integration, General Motors.

Raj Aggarwal, CEO, Localytics