Workshop:  Rise to Olympic Gold

Evan Lysacek is a Two-time US Champion, Two time Four Continents Champion, Skate America Champion, ISU Grand Prix Final Champion, 2009 World Champion, and at the 2010 Vancouver Games, he became the first US Male Figure Skater in 22 years to win Olympic Gold. As the most decorated and consistent US Figure Skater of the last decade, Evan has a clear vision of what it takes to succeed on the ice. He has translated that vision into success off the ice as well, securing corporate sponsorships from Coca Cola, AT&T, Deloitte, Smuckers, Vera Wang and Toyota and competing on the hit TV show, Dancing with the Stars. In this workshop, Evan will speak about the development of his personal brand and his struggle to maintain a clear brand identity in the face of competing demands from sponsors, fans and his continued athletic pursuits.
 
 
 
 

Panel:  #sportsandsocialmedia

This panel will focus on how companies, teams and players can use social media tools, such as Twitter and Facebook, to build fan bases, enthusiasm, and loyalty. While almost all sports organizations recognize the utility of these new tools, the desire to truly capitalize on their potential continues to generate innovative ideas and inspire new digital strategies. We will ask panelists to describe some of the most exciting trends in the space and articulate their position on the relative importance of social media to the overall marketing strategy of sports organizations.

 

Panelists:

Peter Robert Casey, Community Manager, FiveStarBasketball.com,

previously New York Knicks’ first Social Media Specialist

Steve Cobb, Co-Founder, Activ8Social

Marc Farrell, Founder, Fanlime

Justin Kadis, Director of Sports Industry Relations, FanBridge

Amy Nelson, SB National Editor, former ESPN Writer / Moderator

 

Panel:  Playing the Field

In this panel, we will ask panelists to describe their core customer base and how they thought about growing beyond their primary target into new segments of the market. We will discuss the pros and cons of expanding your audience and the corresponding strategic decisions and tradeoffs that must be made.

 

Panelists:

Santa Brito, Senior Manager, Consumer Marketing, ESPN Deportes

Adrian Gill, Founder, Ad Hoc Industries (former VP, Global Footwear, Puma)

John Hess, Global Director of Brand Connections, Jordan - a division of Nike, Inc.

Johanna Paretzky, Consumer Products Manager, NFL

Mark Rooks, Senior Director, Pepsi Sports Marketing

 
 

Workshop:  How Red Bull Gives You Wings 

Listen to Amy Taylor, Redbull's North America VP of Marketing, talk about how the world's leading energy drink keeps its consumers energized through athlete sponsorship and event marketing. There will be significant time allocated for Q&A to allow participants to ask questions about the company’s overall marketing strategy and the keys to Red Bull’s international success.