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The CPG & Retail track is designed for participants interested in pursuing a career in the CPG and retail industries, or simply learning about the emerging trends and challenges specific to those industries. Learn from the industries that developed modern marketing, and continue to churn out some of the world's best brand managers and marketing professionals. Panels and workshops include world-class marketers from companies such as Procter & Gamble, General Mills, AB/InBev, Kraft, and Staples, and Keurig.
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If you're interested in how to use the increasing prevelance of user-generated data and online technology to your advantage as a marketer, then the Technology track is the right place to be. Learn how companies are using technological innovations to succeed in a variety of markets and industries. Hear from experts from market-leading companies such as Google, Amazon, General Motors, Digitas, and American Express.
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Have you every wondered why the world's best athletes receive most of their income from sponsorships? Has your favorite celebrity influence your decision to by a product? In the Sports & Entertainment track you'll hear from world-class athletes and global companies who use sports and entertainment to market their products to consumers around the world. Get the inside details from companies like ESPN, Nike, the NFL, Pepsi, and Puma on how they develop their sports and entertainment fueled marketing strateiges.
