2011 Marketing & CPG Conference - Agenda Overview

2011 HBS Marketing and CPG Conference

Agenda for 2011 Marketing Conference:
OneToOne Marketing

This year's conference features three Industry Tracks (CPG & Retail, Technology, and Sports & Entertainment) with Panels and Workshops covering hot and emerging marketing topics.

Customize your conference experience -- focus on one track or mix and match your sessions!

Click on each agenda item to learn more, and check back for frequent updates on session content and participating companies.

Industry Track:	CPG & Retail	Technology	Sports & Entertainment
8:30-9:30	Registration and Breakfast Spangler Williams Room
9:00-9:20	Opening Address by John Deighton (Professor, Harvard Business School) Spangler Williams Room
9:30-10:20	Customer Loyalty Aldrich 111	Your Brand, Their Power Aldrich 110	Rise to Olympic Gold Aldrich 109
10:30-11:20	Be Well Aldrich 111	Transforming Marketing in the Digital Age Aldrich 110	#sportsandsocialmedia Aldrich 109
11:30-12:20	Morning Keynote by Hamdi Ulukaya (CEO, Chobani) Spangler Auditorium
12:30-1:20	Networking Lunch Spangler Williams Room
1:30-2:20	Refreshing Your Brand Aldrich 111	Cut to the Chase Aldrich 110	Playing the Field Aldrich 109	Red Bull Gives You Wings Aldrich 108
2:30-3:20	Afternoon Keynote by Russ Findlay (CMO, Major League Soccer) Spangler Auditorium
3:20-3:30	Conference Wrap-up Spangler Auditorium
3:30-5:00	Networking Happy Hour Spangler Williams Room

©2011 The Marketing & CPG Club, Student Clubs of HBS, Inc.

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