Tentative Agenda (2010)

Time Event

8:30am

 Registration
9:30am

Keynote: John Hayes, CMO American Express

  • Topic: The Future of Marketing


10:30am

Morning Panel & Workshop

  • Panel: Authentic Engagement through Digital Media
  • Workshop: Walmart


11:30am

 Mid-Morning Panel & Workshop
  • Panel: Creating Strong Brand Loyalty on a Limited Budget
  • Panel: Creating Emotional Connections
  • Workshop: General Mills, A Look at Innovation


12:30am Networking Lunch


1:30pm

Afternoon Panel & Workshop

  • Panel: Cause Marketing, Making your Brand Stand for Something More
  • Workshop: Nike, Amplifying Sport to Drive Consumer Engagement


2:30pm

Keynote: Geoff Cottrill, CMO Converse
3:20pm Wrap-up/Thank You