Welcome to the 2011 Marketing Conference
Sunday, December 4, 2011 at the Harvard Business School
We are excited to welcome students, professionals, and the broader community to the Harvard Business School campus for this year's marketing conference, which centers around the theme of One-To-One Marketing. This year's exceptional keynotes, panels, and workshops (led by elite marketers from around the world) all serve to highlight and educate about the increasing importance of One-To-One Marketing in managing a company's relationship with its consumers. Whether it is strategically targeting a specific consumer segment for a new product launch, navigating the vast array of consumer data to find the best consumers, or using different media channels to best leverage advertising spending, it is essential for today's organizations to understand and utilize One-To-One Marketing.
We have an exciting agenda for this year's conference, which includes a variety of topics and industry tracks to choose from based on YOUR personal interests. We hope that you join us to learn from and network with some of the prieminent marketing organizations from around the world.
- Adam Burgh and Shirley Cardona
(2011 Marketing Conference Organizers)
Follow all conference updates before and during the conference on Twitter at #hbsmktgconf.
The 2011 Marketing Conference is brought to you by the Marketing & CPG Club, a student group at Harvard Business School.
General Motors Danaher General Mills Bain & Co BCG
Amazon Digitas Google DigitalMarketingWorks